02 Sep 10 Marketing with Computer Animation – 10 Case Studies rapid

If 3D animation is new territory for your company take some time to analyze up to these 10 short case studies of marketing. You check the use of this medium by pure variety. When a group of companies that diversity has great success with computer animation to had their products on the market, then your company with this medium score.

Case Study # 1:

Alcatel, a multinational technology company, won a massive $ 650,000,000 dollar contract with the London Underground linesKing – signal traces underground. A series of 3D animations show how systems would work Alcatel, shows any work is carried out at the right time in a well – coordinated sequence of actions. Executives from the London Underground to quickly understand the essence of technology, and to award the contract.

Case Study # 2:

3M showed its new Aldara cream on the skin of thousands of doctors throughout North America, with a CD-ROM with numerous 3D animations.They have shown that this compound actually the power of the body's own immune system to attack and destroy tumor lesions of the skin. Doctors and patients who may have been skeptical or anxious calm. Animation can be literally life – saver.

Case Study # 3:

Insta-Clean uses 3D animation to magnify the micro – structure of the pores of a sponge, a new high-tech material. Not even a photograph through a microscope could effectively demonstrate the importance of this structure, and as it wasother than a normal sponge. Animation allows consumers to see the competitive power of this seemingly simple – nice product.

Case Study # 4:

Mediflow 3D animation used to reveal the innovative features in their waters – filled cushions Medical and took the lead in sales in North America in that product category. After two years the company has so successfully used their cash position to acquire a competitor. Also, the computer animation couldHelp customers see exactly why a companys product was better.

Case Study # 5:

Chalmers Suspensions Truck solve change a difficult marketing problem with 3D animation, overcoming resistance in the truck industry conservatism. Their Premier suspension system is innovative and unconventional. They produced a video with 3D animations, sales showed how all the moving parts of their system worked together, and became one of the most popular of all suspension and truck driversFleets in North America.

Case Study # 6:

Jaguar uses animation to show the inner workings of their V-12 engine in a TV commercial aspects. The chrome hood ornament in a buoyancy engine, with all its gears, gears and moving parts. The "Fantasy appeal to the announcement made it impossible to ignore. All car manufacturers use animation to tell their stories of technology. Jaguar was just a little bit" more elegant in this. Good call created by a concept that only computerAnimation was able to achieve.

Case Study # 7:

Pickering nuclear reactor, near Toronto, Canada uses animation to take visitors on a tour of the plant, and explain how to operate nuclear reactors. Showing will increase a range of views from 2000 feet above the complex, to an extreme in the subatomic level, the camera movements with traditional animation real – Gear World Room were impossible.

Case Study # 8:

Ashton – Potter, a printing systems manufacturer andPrinter of premium quality stamps, currency and security – protected documents used 3D animation to an innovative solution for the U.S. Postal Service request for a proposal submitted. He had developed an integrated system for the printing, numbering, perforating, cutting and packing, everything in a continuous sequence, a new type of skin – tone. Animation showed the whole sequence flow into a coherent, actually "fly" through the whole press. It proved to be an important component in hisBoardroom presentation that landed them a contract for $ 112,000,000.

Case Study # 9:

Sarafinchin Geo – Engineering Animation used to help save a piece of the south coast of Barbados! Presented with sequences of computer animation, a simulation of what would happen if the government of Barbados has chosen to ignore the dangerous erosion of the cliff in a picturesque coast. Restaurants, hotels and tourist life was in danger. The companies animated presentation led to their expertisedeveloped to be approved by the government.

Case Study # 10:

demonstrate the vacuum H2O successfully throughout North America to infomercials with computer animation has been marketed, such as dirt, hair and even the air filter and bacteria are neutralized by this innovative product. 3D animations can also use the evil eye fascinating!

This is the 10 – minute tour happens. If these companies can succeed with this form, you can too!

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